Shopper Marketing

It’s almost back-to-school season, which means it's time for CPGs and retailers to set up their annual school bus displays; however, to get the attention of today’s omnichannel shoppers, brands and retailers also need to get creative with their digital content.

In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to driving brand awareness and sales, so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit.