New research reveals that consumer products manufacturers need to work on leveraging consumer insights, with only 43 percent indicating their ability is better than satisfactory. Read on for more of the survey's findings.
New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity.
Are trade promotion optimization and demand signal repositories mutually exclusive? Thomas Bornemann of Clarkston Consulting explores the benefits of DSRs and how to tightly integrate them with promotional activities.
A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization.
Readers reveal the Top 5 providers in this category, and analysts comment on the importance of a strong CRM platform when it comes to your sales and marketing initiatives.
