Consumer goods company P&G has stepped up its collaborative commerce strategy, moving forward with slashing SKUs, and now communicating the benefits of this approach by leveraging retailer shelf set data.
In this webinar, join the senior director of engineering platform architecture and principal economist at Petco to see how they leverage data to optimize their retail pricing and promotion strategies.
Celebrating its 20th year, the annual Consumer Goods Sales & Marketing Summit brings together retail and consumer goods leaders to share insights on the methods and practices for measuring success within the industry.
Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.
Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots.
Justin Forsett, CEO and co-founder of personal care products company Hustle Clean, will provide a masterclass on how to get the ball rolling in business growth and the leadership traits needed to inspire excellence.
