Sales Force Automation

LeapFrog Enterprises Inc. appoints Nancy MacIntyre to the position of executive vice president of product, innovation and marketing.

Heineken USA appoints John Larkins to general manager of the organization's Central Regional Business Unit effective January 1, 2007.

Hormel foods implements systematic approach to trade promotion management

Adidas Group is equipping its sales force with a software infrastructure that improves customer service to accounts and ensures consistent global tracking of the company's overall performance.

How to increase the value gleaned from a TPM deployment

Molson Coors Brewing Company will implement CAS' CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.

There are no surprises here as yet again packaged applications giants SAP, Oracle and Microsoft secure top spots.

Today's sales reps must contend with more product offerings and variables than ever when determining which products to stock and order.