Promotional Modeling OptimizationHow to maximize trade funds investments with advanced analytics A Need For Flexibility Thanks to a robust TPM strategy, Pinnacle Foods supports brand growth in a changing retail environment Consumer Goods Sales & Marketing Summit Back by popular demand, this hot industry event takes another bite out of the big apple Best TPM Practices Reap Big Rewards Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge. Optimizing Inventory PUMA pounces on predictive analytics to better manage product demand Insights -- May 2005 By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success Power User - December 2004 In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call. Shredding the Paper Trail Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. Point of Impact CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management. Analyst News -- December 2003 New regulations spur CRM movement First Previous 22 23 24 Next Last
