Sales Force Automation

Thanks to a robust TPM strategy, Pinnacle Foods supports brand growth in a changing retail environment

Back by popular demand, this hot industry event takes another bite out of the big apple

PUMA pounces on predictive analytics to better manage product demand

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.

CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management.

Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day.