Consumer goods sales and marketing services provider Acosta will acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.
The Kraft Heinz Company will acquire food sauce company Assan Foods from Kibar Holding in a deal valued at $100 million that's expected to help the company expand its international presence.
To enable sustained growth for brands now and in the future, CPG leaders musts ditch the endless reports and useless dashboards that do little to enable actionable decisions. Learn how!
This will come as no surprise to anyone - but even with one year of pandemic-prep and learnings, many leading CG brands and their field teams are still struggling to pivot communications, plans, and new field processes to this day.
Advantage will also deploy StayinFront’s API Hub to integrate several proprietary applications to more effectively direct, collaborate and report on efforts to grow the brands they represent.
Through its Proof digital ecosystem, the alcohol distributor is expanding the way its customers can find new products, in turn increasing exposure for supplier brands and enabling its salesforce to build value-added consultative selling relationships.
