Retail Execution

Average Can’t Cut It: Why REX Matters More Than Ever (and How to Get It Right)
CGs must conquer the hurdles of timely sales data, communication with field teams, and improving merchandising and promotion effectiveness, as well as tackling the supply chain disruptions that undoubtedly arise. Learn how today’s successful CGs are winning in the marketplace thanks to nimble REX strategies and technologies.
How Distell Is Digitizing REX & TPM to Seize Global Growth
With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale.

Perfetti Van Melle Sweetens Retail Execution with Latest Platform Pick

The confectionary brand has selected a solution to ensure that field force team operations are serviced appropriately to drive growth and market share.
FORM Acquires ShelfWise for AI-Powered Retail Execution

With ShelfWise, FORM's image recognition capabilities now enable retail audits on more display types.
Coca-Cola Expanding Wabi Digital Ecosystem

The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as provide valuable consumer insights.
Acosta Acquires Impact Group, Launches Two Sub-Brands

The integrated sales and marketing services provider announces two new sub-brands to maximize opportunities for natural, specialty, ethnic and emerging brands.
Acosta To Acquire Impact Group

Consumer goods sales and marketing services provider Acosta will acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.
Kraft Heinz To Acquire Assan Foods In International Expansion

The Kraft Heinz Company will acquire food sauce company Assan Foods from Kibar Holding in a deal valued at $100 million that's expected to help the company expand its international presence.
New Day, New Rules: Democratizing Data to Unlock CPG Growth

To enable sustained growth for brands now and in the future, CPG leaders musts ditch the endless reports and useless dashboards that do little to enable actionable decisions. Learn how!
CGs Embrace Retail Execution Tech to Increase Employee Engagement

This will come as no surprise to anyone - but even with one year of pandemic-prep and learnings, many leading CG brands and their field teams are still struggling to pivot communications, plans, and new field processes to this day.

Average Can’t Cut It: Why REX Matters More Than Ever (and How to Get It Right)

How Distell Is Digitizing REX & TPM to Seize Global Growth

Perfetti Van Melle Sweetens Retail Execution with Latest Platform Pick

FORM Acquires ShelfWise for AI-Powered Retail Execution

Coca-Cola Expanding Wabi Digital Ecosystem

Acosta Acquires Impact Group, Launches Two Sub-Brands

Acosta To Acquire Impact Group

Kraft Heinz To Acquire Assan Foods In International Expansion

New Day, New Rules: Democratizing Data to Unlock CPG Growth

CGs Embrace Retail Execution Tech to Increase Employee Engagement