Retail Execution

TrueDemand Software Inc. and Vision Chain announce that joint customer Kimberly-Clark Corporation is the first to use their integrated solution for demand-driven retail sales analytics and execution.

The Procter and Gamble Company (P&G) selects O4 Corporation's mobile technology solutions to maximize the productivity of its retail sales force.

MEI, a global provider of trade promotion management and retail execution solutions, announces availability for the first new release of 2008 to its Trade Promotion Management Solution

Daisy Brand, a provider of high-quality dairy products, is using O4 Corporation's next generation mobile technology solutions to provide a single source of record for all retail field activity and increase overall productivity

Kara Romanow asks Stephen Marosi, the IT manager of Global Merchandising Solutions for The Procter & Gamble Company, to offer his take on the current state of retail execution.

People, process and communication are of prime importance

Panasonic Corporation, a provider of consumer and professional technologies, enlists Shopatron, a provider of e-commerce solutions for consumer goods manufacturers, to incorporate retailers into the Panasonic.com online shopping process.

A valuable use case for RFID surfaced when Kimberly-Clark announced it would equip promotional displays with a mobile RFID tagging solution it developed with OATSystems and ADASA to improve the execution of in-store product promotions.