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For consumer goods brands to successfully navigate consumer sentiment during uncertain times, the best path forward is usually finding middle ground — and leveraging advanced analytics to test digital media strategies can make it easier to maneuver.

While it’s crystal clear that the pandemic has accelerated the rate of digital transformation across the industry, nearly two-thirds of consumer goods companies haven’t shifted their channel strategy and consumer interaction model deep enough to confront today's challenges. Learn how today's CGs have been affected by the pandemic in this exclusive survey.