Personalization

Don't Stress Over Big Data; Master What You've Got
With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.
The Dangers of Siloed Product Content
To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.

Georgia-Pacific Cuts Through Shelf Noise

To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.
Avon Reinvents Mascara

Avon's Mega Effects Mascara features a new brush that can be used at 12 different angles.
Mondelez, Twitter Team for Marketing

Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.
Accenture, SAP Partner for CMO Solution

The new cloud-enabled solution is expected to address challenges in the Retail and Consumer Goods industries.
Target App Updates Boost Mobile Experience

Target is rolling out a series of updates to the Target app this fall, including location-based and in-store features designed to enhance the in-store experience.
Avon Appoints SVP, Global Strategy

The new SVP will work to build the company's capabilities across strategy, market stabilization, innovation and growth.
Why Product Content Is Your Brand's Omni-Channel Advantage

There has been much talk about omni-channel consumers and the impact theyve had on traditional CPG commerce. While its true that the CPG landscape has undergone monumental shifts, the motivation for consumers is quite simple: to take greater control of their lives.
The Nation's Fastest-Growing Retailers

Either through specialized expertise in stores, like lululemon and Under Armour, or by ease of access to a wide variety of products, like Amazon, this year's fastest-growing retailers are going beyond function to a more emotional connection as the key to rapid growth.

Don't Stress Over Big Data; Master What You've Got

The Dangers of Siloed Product Content

Georgia-Pacific Cuts Through Shelf Noise

Avon Reinvents Mascara

Mondelez, Twitter Team for Marketing

Accenture, SAP Partner for CMO Solution

Target App Updates Boost Mobile Experience

Avon Appoints SVP, Global Strategy

Why Product Content Is Your Brand's Omni-Channel Advantage

The Nation's Fastest-Growing Retailers