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  • K'NEX Expands E-Commerce in China

    K'NEX partners with Export Now with plans to launch new products to the China market on a quarterly basis.

  • Consumer Goods Forum Identifies Two Megatrends

    More than 200 executives from leading consumer goods and retail organizations worked together to focus on how the industry can bring benefits to consumers through collaborative initiatives. The effort was triggered by the significant changes in society, consumer behavior, the environment and technology. In the end, two megatrends and three action plans emerged.

  • Coty Promotes Senior Marketing Executives

    In addition to naming a Senior Vice President, Global Marketing American Fragrances for Coty Prestige, the company filled the newly created role of Senior Vice President Color Cosmetics, Coty Beauty.

  • As Seen On TV to Launch Crowdfunding Platform

    The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products.

  • SAP to Acquire hybris

    The acquisition is expected to accelerate customer intimacy and insight across all channels.

  • Walmart Buys Big Data Start Up

    The similarities between Inkiru and @WalmartLabs are said to be uncanny, with both having an innovative spirit and the ability to leverage big data to improve the customer experience.

  • P&G Saves 25% on Digital Advertising Budget

    Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.

  • Mondelez Signs Global "Mobile Only" Media Deal

    A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.
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