Personalization

In recent decades, consumer packaged goods (CPG) companies grown through expansion into new markets harnessing the power of their global brands, or through localization and in-market execution. In other cases, they have delivered profitability through global efficiency programs like ERP and global business services. In the future, CPG leaders will embrace a new era of value creation by finding the right balance of all three.

In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors.

The campaign communicates a compelling story about the wide range of Snyders of Hanover pretzel varieties and the endless ways and occasions consumers can use them.

Many small, organic food companies start with a homegrown story that appeals to its consumer base, however, major consumer goods powerhouses have been recently vacuuming up these niche players. Giants like Coke, General Mills and Kellogg have recently expanded their organic portfolios through acquisition with rumors of more to come. With the risk of being called a sell out, is teaming up with bigger companies better for growth, or is it a death sentence for these smaller players?

Dooney & Bourke migrated its digital commerce operations from an on-premise solution to Demandware Commerce.

Big data insights matter for naught if companies are unable or unwilling to take action. MGM Resorts International will share how the company leverages business intelligence in daily operations for greater control over the volume and velocity of data and the distillation of valuable insights into an actionable plan.

It's no surprise that this section continues to remain the largest, as the impact of social media and mobile technology (and newer technologies like beacons and 3D printing) are quickly changing the shopper experience.

This edition of CGT's Review & Outlook Report features over 100 influencers and leaders that are laying the groundwork today for greater success tomorrow, and well beyond.