Personalization

Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.

Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, CGT sat down with Richard Demb, CEO and Founder of Abe's Market (named by Forbes as one of The 25 Most Innovative Consumer and Retail Brands) to discuss the growing online grocery shopping trend, and how to differentiate from the competition.

Data is at the heart of the store of the future. Is your new product marketing ready?

Billabong selects NetSuite to help transform customer interaction with its brands through the implementation of a new global omnichannel platform.

Facebook joins IBM Commerce THINKLab to help accelerate collaborative innovation for clients.

The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15.

There is a social data revolution going on in the retail and consumer goods industries, but it is only worth as much as it has an impact on decisions.