In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.
Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.
Harmony, Mood Media's new all-in-one multimedia Brand Experience Platform, allows brands to connect and manage all of their in-store media content on one easy-to-use digital dashboard.
The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.
The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.
