Personalization

Analytics is impacting the bottom line for brands and agencies alike.

The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

The electronics company is debuting an AI-infused customer service solution for appliances called Proactive Customer Care in Europe this week. 

A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.

While the call for transformation is loud and clear, the process is still going slowly.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today? 

Chief executive officer Amy Shecter will share how the brand became a platform for “connected beauty” during an Oct. 16 session at the 16th annual Consumer Goods Sales & Marketing Summit in Boston.