Customer Relationship Management (CRM)

For years, enterprises have deployed mobile applications to improve productivity among mobile workers in sales, delivery, field services and other functional areas. Here, mobility leaders -- AT&T and Spring Wireless -- share the impact of mobility in real time enterprises.

The acquisition of AMR Research is expected to expand Gartner's suite of research offerings and also complement its consulting and events businesses.

The global brand marketing and business development executive from Coca-Cola will now drive the brewer's international growth strategy.

AuthorAdam Hartung shares an excerpt from his new book, which aims to help leaderscreate evergreen organizations that produce above-average returns.

Deliveringunmatched customer service is critical to remaining the beverage distributor ofchoice. With that philosophy in mind, Charmer Sunbelt Group recentlytransitioned its customer service operations to a national center.

In today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less.

In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.