Customer Relationship Management (CRM)

Spirits beverage distributor Southern Glazer’s is initiating a digital transformation called North Star, being led by a new chief transformation officer, Mike McLaughlin.

With the rise of digital marketing, a transformative change has emerged, enabling direct-to-consumer (D2C) brands to harness rich datasets and establish powerful marketing connections.

Unilever has made significant strides in innovating across the ice cream category in the last several years, and now the company is sharing some of its sustainability secrets to help others progress on eco-forward strategies.

Yeti has upgraded its direct-to-consumer website to elevate consumer experiences, and it’s rolling out the changes across its global suite of e-commerce sites. 

While consumers may be hunting for deals this holiday season, Kraft Heinz remains firm that it won’t return to its pre-pandemic promotion-heavy tactics.

Two Coca-Cola bottlers have made new leadership assignments. Coca-Cola Bottlers’ Sales and Services Company has named a new chief procurement officer, while Coke Florida has named a new VP of field franchise operations.

Coca-Cola is accelerating its digital B2B platforms for better tailoring of product, price, and packaging architecture, which are expected to reduce out of stocks and optimize physical inventory placement.

The company is launching a new brand experience for snack fans, providing interactive ads for Skittles products.