Customer Data Platform (CDP)

The company’s president of brand management and innovation Melanie Huet tells CGT that it was an easy decision to embrace artificial intelligence early on as a way to leapfrog legacy obstacles in an affordable and quick way.

Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies.

To win not just in value but volume, CPG companies must prioritize operational efficiency, embrace innovation, and develop long-term resilience. Learn more.

Join experts from leading CPG and retail brands at the upcoming P2PI LIVE & Expo, hosted by CGT’s sister brand the Path to Purchase Institute.

This follows a trend of luxury companies seeking new opportunities to engage with consumers wherever they are — and this includes Amazon.

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and implementing lots and lots — and lots! — of training.

In this fireside chat, CGT spoke with Nicole France, chief evangelist at Contentful, about her perspective on the evolving role of content in driving seamless consumer experiences, the importance of behavioral data over demographics, and how brands are leveraging social media and digital platforms to develop and nurture relationships.

Nestlé and General Mills have launched upgrades for the generative AI assistant serving their Cereal Partners Worldwide (CPW) joint venture.