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  • Digital Collaboration

    Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.

  • A Sweet Campaign

    Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.

  • Pepsi Names Marketing Lead on Colas

    Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.

  • CleanWell Challenges Consumer Convention

    CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.

  • Google and Nestle Reveal Android KitKat

    The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android KitKat.

  • Seeing the Light

    CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Let's Meat Online: Applegate Uses Personality to Reach Digital Consumers

    Organic and natural meat company Applegate is loved and adored by consumers for the people behind its brand as much as it is for great products. The company's VP of Digital Media explains why in this month's cover story.

  • Engage Your Customer With a Relevant Experience

    At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.
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