Social Media

The Supermarket Guru predicts that social shopping, healthy snacking and millennials will shape consumer trends in the New Year. Find out what other dramatic food changes will stem from ever-changing consumers and their relationships with merchants, brands and food.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.

With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.

A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use.

"Larry the Quaker Guy" grows a mustache to raise awareness for men's health cause.

Nestle has set up an innovation outpost in Silicon Valley, Calif. to help deepen relationships with consumers online and in social media.

Hallmark Go Cards app users can now create and pick up personalized greeting cards from a local Walgreens store the same day.