Social Media

Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.

It's no surprise that this section continues to remain the largest, as the impact of social media and mobile technology (and newer technologies like beacons and 3D printing) are quickly changing the shopper experience.

This edition of CGT's Review & Outlook Report features over 100 influencers and leaders that are laying the groundwork today for greater success tomorrow, and well beyond.

With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.

Now in its 15th year, CGT's readers voted for their top solution and service providers in 13 areas of investment opportunity. These short lists, and accompanying commentary from experts and analysts, can help guide decision makers in their quests to find innovative technology and service providers that deliver a competitive edge in the game for consumer loyalty.

Chobani announced its portfolio expansion and new marketing initiatives to continue its brand leadership and deliver better food for more people, including kids, healthy blends, and more.

From company news, beauty and health to your home and beyond, here's a collection of the 10 P&G tweets that traveled the farthest in 2014.