Social Media

Global Digital Consumers

How will your company engage a billion new middle class consumers in emerging markets?
Unilever Project Sunlight Empowers New Leaders

Unilever Project Sunlight is launching "Bright Future Speeches," a campaign to shine a light on young people who have new visions for a brighter future.
Starbucks, Costa Coffee Lead on Social Media

Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.
QVC Names EVP, Commerce Platforms

QVC's mobile commerce business has grown steadily year over year, currently accounting for 37 percent of U.S. e-commerce revenue in the second quarter 2014.
Avon Launches Redesigned E-Commerce Site

To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore.
Jim Beam Markets Latest Innovation

The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.
Hormel Launches Integrated Marketing Campaign

Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign.
Coca-Cola Brand Makes a Big Comeback

After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.

2014 Awards Winners: Customer Management Award