Social Media

CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.

Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.

The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.

After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.

The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.

Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture.

In an industry brimming with big data hype, new social media channels and more, CGT asks an executive from AFS Technologies to sort out these challenges and provide thought leadership for those taking on new initiatives in data and analytics.