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Customer Experience

  • NECCO Names CEO from Mars, Kraft Foods

    The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.
  • 3 Social Media Trends in the Consumer Marketplace

    Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape.
  • Goodyear Names Global Sales and Marketing Exec

    Goodyear's new senior sales and marketing executive will be responsible for establishing a program of sales and marketing excellence aligned with the company's focus on working from the market back to enhance the customer and consumer experience.
  • McCormick Reveals Trends in American Homemade Meals

    Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.
  • O'Neill Gets Personal Online

    When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.
  • Target Gains CEO from PepsiCo

    As Targets new CEO, Brian Cornells top priorities will be accelerating the companys performance and advancing Targets omnichannel evolution.
  • Crocs Appoints VP of Retail for NA

    The exec comes most recently from Reebok and will be responsible for overseeing all aspects of the retail footprint in North America, including the entire fleet of full-price and outlet stores.
  • Death of the Shopping Mall? Consumer Goods Manufacturers Adapt

    Who will sell consumer product five years from now? And where? The decline of shopping malls, the rise of online shopping and changing consumer habits require consumer goods manufacturers to rethink their approach to moving goods.
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