Customer Experience

This edition of CGT's Review & Outlook Report features over 100 influencers and leaders that are laying the groundwork today for greater success tomorrow, and well beyond.

Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.

CGT's Industry Liaison, Werner Graf, provides some lesser-known resources for innovation including how to match your customers' pain points with the right technology, for success.

Last week, Walmart stated it will begin paying all U.S. hourly workers at least $9 an hour by April, and $10 an hour by next February. The plan will result in raises for about 500,000 workers in the first half of the fiscal year and cost about $1 billion.

The most significant change to the taste of the product in 10 years, the company makes this announcement as a direct result of consumer feedback.

Cole Haan will open its Innovation & Sports Lifestyle Design Center at its global headquarters in Greenland, New Hampshire, enabling the brand to aggressively expand its offering of ZeroGrand products for men and women.

Following months of discussions and a 15-store pilot program, JCPenney and Hallmark have decided to forge forward with their relationship, placing hundreds of Hallmark mini-stores in JCP locations across the country.

Chobani launched a national mission to #StopSadBreakfast, starting with the introduction of its convenient, protein-packed, hearty and delicious new product, Chobani Greek Yogurt Oats.