Customer Experience

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

Domino's Pizza revealed this week its customers will be able to order pizzaon Twitter by simply tweeting the pizza emoji to the retailer.

Footwear and accessories brand Cole Haan launches Apple Pay allowing customers to make purchases with one touch on the mobile shopping app.

Nespresso launches a pilotNespressoCaf in Mariahilferstrasse, Vienna, as part of a joint venture with super premium food caterer DO&CO.

When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. 

In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors.

Brown Shoe also announces the impending launch of its new men's footwear business, Brown Shoe Bootmakers.

A recent fortune.com article reports that the Walmart U.S. CEO acknowledges some progress, but says there is still more work to be done.