Customer Experience

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

Walgreens is implementing Theatro’s voice-controlled mobile platform at all of its stores, with the first 1,000 locations deployed in 2019.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

The Coca-Cola-owned beverage company has rolled out interactive vending machines that enable shoppers to donate to charity in four U.S. cities.

JDA Software successfully worked with Walmart in the development and rollout of the retailer’s new advanced scheduling system, supported by JDA Workforce Management.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.

Starting this summer, Dollar General shoppers will be able to pick up and drop off FedEx packages at their local store.