Najarian gives real-world context to how trading partners are realizing the benefits of a promotion planning perspective based on win-win principles that place the consumer at the center of the equation.
One synchronized view of demand helps Coca-Cola Enterprises increase productivity and efficiency as well as leverage shopper insights to drive positive results.
Challenged by a small IT staff and too many projects, Arena Brands Inc. made the strategic decision to farm out EDI operations to focus on key IT projects.
Manufacturers, distributors, retailers and importers have primary responsibility for the safety of the products that are put on the market, under EU law.
Consumer goods (CG) marketers have used Management Science Associates (MSA) to develop and maintain databases integrating their marketing and sales information for more than 40 years.