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  • P&G Taps Olympians for Social Media Campaign

    Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

  • Innovative Shopping

    A Clorox and Alice.com Facebook flash sale proves social commerce pays off.

  • The Fastest Growing U.S. Retailers

    Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.

  • Driving Retail Collaboration

    Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.

  • TABS Group Names New Partner

    The Tabs Group announces the promotion of Bill Laros to Partner.

  • Nestle USA Appoints New Chairman and CEO

    Paul Grimwood, CEO of Nestl UK & Ireland, has been appointed to the role of chairman & CEO of Nestl USA following the announcement by current chairman & CEO Brad Alford, who is to retire in October 2012.

  • Kraft Names EVP; Reorganizes for Spin-Off

    The announcement of this candidate, together with the recent announcement of Kim Rucker as General Counsel of the future North America grocery company completes the leadership teams of the two companies for the spin-off.

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