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  • Godiva Improves Online Marketing

    Godiva Chocolatier partners with Monetate to help improve its ability deliver the right content and experiences to its online customers.

  • LeapFrog Product Sets Pre-Sale Record

    LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.

  • Hallmark Leverages Cloud POS Solution

    Hallmark Cards selects Fujitsu to provide a complete cloud-based, retail-as-a-service (RaaS) solution for its more than 2,500 independent retailers and corporate stores in the United States.

  • Kraft Names N.A. Grocery EVP from Avon

    The current Avon executive is expected to bring outstanding legal, corporate governance and CPG experience to the role, which will start in late August, 2012.

  • Top 5 Sales & Marketing Stories at 2012's Midpoint

    As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were of the most interest to our readers. With popular topics like new marketing and TPO, here is a look back at the top 5 sales and marketing headlines on Consumergoods.com this year.

  • Yankee Candle Marketing Strategy Includes New CMO

    This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.

  • Kraft, SodaStream Expand Co-Branded Flavors

    The initial Kool-Aid flavors complement the existing co-branded portfolio, which includes several varieties of Crystal Light and Country Time.

  • CPG Lags in Social Media Investments

    IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.

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