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  • Kraft Brands Dominate Facebook in Global Markets

    Did you know that only 17 percent of Facebook members reside in the United States? That means that consumer goods brands must move their digital reach into global markets to capture the other 83 percent. Heres a look at which consumer goods brands already lead in Facebooks top 10 countries.
  • P&G Product Wins New Retail Frontiers Category

    Tide Dry Cleaners has been selected as a Gold Winner in the 2012 Edison Awards competition, receiving the top honor in the New Retail Frontiers category.

  • Americans Name Top Retailers in 2012

    While a fickle economy forced many retailers into challenging periods of deep discounting, some top retail brands have stayed above the fray. In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first ever drugstore brand of the year; Target stores was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site.
  • Lifeway Foods Announces Major Retail Expansion

    The supplier of kefir cultured dairy products is nearly tripling distribution in Target stores as well as adding new Lifeway products to Target's dairy cases.
  • Coty Drops Bid to Acquire Avon Products, Inc.

    In a final letter to the Avon Products, Inc. Board of Directors, Coty Inc. states that it is withdrawing its $10.7 billion offer, concluding its high-profile effort to take over a larger rival.
  • The Evolution of Sales & Marketing Planning

    Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.
  • Kimberly-Clark Revamps Depend Brand

    Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.
  • National Tobacco Company Undergoes Sales Force Evolution

    National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.
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