U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.
In 2012 consumer goods manufacturers need a new currency to fuel collaboration with retail trading partners.This new currency should be based on consumer and shopper insights that define win/win/win (consumer/retailer/manufacturer) ideas for mutual growth...
A total of 20 offerings across three new Nature Made product lines will be in market by year end. In addition, Pharmavite will introduce Voots, a recent brand acquisition.
Focusing on store-level data enables CG companies to win in modern retail. Here, a member of Procter & Gambles Retailer Connect Program candidly reveals how the company is using POS data to identify out-of-stock/zero sales incidents and then act in store to fix those opportunities and drive sales.
A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.
In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.
A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.
