Retail

Pinnacle plans to invest significantly behind Gardein in 2015 to continue to expand the brand and leverage the complementary positioning of Gardein and Birds Eye in the marketplace.

The Mr. Coffee Smart Coffeemaker features WeMo connectivity built-in and enables consumers to brew, schedule and monitor the device from anywhere using a smartphone or tablet with the WeMo app.

The new integrated offering is expected to provide retailers, wholesalers and manufacturers with intelligent sourcing, fulfillment and order management capabilities to deliver increased customer satisfaction and profits.

Wipro will provide support for certain business services within information technology, finance, human resources, customer service and consumer relations.

With significant investment, P&G set out to revolutionize the process of at-home whitening with the introduction of Crest Whitestrips in 2001.

Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.

Looking ahead, Mintel's trends analysts Stacy Glasgow and Jenny Zegler discuss the four key US consumer trends identified by Mintel as the most impactful for 2015 and what this will mean for both consumers and brands in the year ahead. Read on to learn how Get Smart, My Wallet, My Way, Fight for Your Rights and Gender Agenda will impact consumers and brands alike in the coming year.

Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.