When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores.
Nandu Nandkishore, Executive Vice President in charge of Zone Asia, Oceania and Africa (AOA), has decided to take early retirement after a long and distinguished career with Nestl.
Saying Walmart is the biggest IT investor in retail might raise a few eyebrows, but most people would likely shrug their shoulders and respond with "well that makes sense." But according to the latest research from IDC, Walmart is not only the biggest IT spender in retail, but is the biggest investor in IT across industries worldwide.
Since Talking Rain's ultimate retail strategy is to be a trusted advisor providing insight to its customer about the right product mix and placement of products, the company needed a technology that would enable the category management, marketing and sales teams to provide retailers with these insights.
Britt Fogg, SVP, Product Operations at SPI, reveals the advantages of acting as a community with one unified vision in order to reap the rewards of data and insights transparency along the retail value chain.
