Retail

Billabong selects NetSuite to help transform customer interaction with its brands through the implementation of a new global omnichannel platform.

Kellogg Company announces two leadership changes in its North American business.

In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).

There is a social data revolution going on in the retail and consumer goods industries, but it is only worth as much as it has an impact on decisions.

Nespresso launches a pilotNespressoCaf in Mariahilferstrasse, Vienna, as part of a joint venture with super premium food caterer DO&CO.

This award will honor the chief marketing officer who has made the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes. Here, CGT reveals the three deserving finalists who made the cut, and one will be named the winner at a special awards ceremony in June.

The Most Admired list is described by Fortune as 'the definitive report card on corporate reputations.' Based on nine criteria, from investment value to social responsibility, these 10 consumer goods companies ranked highly in their respective industry, being noted a reputation all-star.

When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer.