7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.
The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.
The Savanna Prescriptive Analytics solution is designed to prevent fraud by identifying opportunities within the retailer’s sales data, online or in-store.
