Retail

Ulta Beauty shared its 2021 diversity and inclusion commitments, which includes dedicating more than $4 million to marketing support of Black-owned brands.

If they act accordingly, brands have a unique opportunity to ride a massive wave of subscription adoption to create a sustainable and profitable strategy during and beyond the height of COVID-19.

Hershey is monitoring both qualitative signals from consumers and quantitative retail trends, and triangulating the data to serve as a value driver.

PepsiCo is scaling its Demand Accelerator (DX) initiative to navigate today's consumer behavior changes and improve its retail relationships, including through better data sharing.

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.

CGT spoke with a pair of executive thought leaders to learn more about changes, challenges and successes in today’s supply chain. Read on for an overview of the chats and watch the conversations. 

Given the art of the possible that cloud enables, consumer goods companies are still not fully capitalizing on the value it can bring.

Frito-Lay’s U.S. Snack Index just hit the mainstream estimating a 21% increase in snacking versus previous Super Bowls as more consumers plan to watch at home through smaller gatherings.