The food manufacturer has been able to take learnings from a consumer decision tree to help retailers optimize their shelf sets and assortments through the strategic relationship.
Now more than ever, it’s essential for CPG and retail to learn from the past, optimize the present and align with the future through unified partnerships.
Consumer goods sales organizations that are further along in their digitally led transformations are also the ones more consistently delivering top quartile profitable growth.
Google executive and CPG advertising leader Kirk Perry is next president and CEO, while Andrew Appel will transition to role as board director and advisor.
Cotton goods company Purcotton is partnering to improve accuracy in planning, R&D, sampling and manufacturing and sales, enabling its teams to develop products based on data-driven decisions.
For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.
