Consumer goods sales and marketing services provider Acosta will acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.
Fueled by the freedom that now comes with vaccination roll-outs and the lifting of Covid-19 restrictions, the alcohol beverage space is again facing another exciting season in the U.S., showing early signs that previous innovations are here to stay while some new trends emerge.
Brendan Whitworth has been named president of North American and CEO of Anheuser-Busch, effective July 1. He will succeed Michael Doukeris, who’s stepping up to global CEO of AB InBev.
What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.
The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come.
Growth in member demand outpaced total digital growth to hit a new record of $3 billion, supported by strong member engagement, average order value and buying frequency.
With shopping list marketing, consumer goods companies have a platform to advertise and capture the attention of consumers before they even step foot into the store.
