Supermarket/Grocery

Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. 

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

With a supply chain that includes 800 finished goods items, 2,000 raw materials SKUs, four factories in Sweden, 23 production lines, and many more complexities -- inventory control is no easy feat. That's why Findus uses actionable insights to take back control of its inventory.

Since Talking Rain's ultimate retail strategy is to be a trusted advisor providing insight to its customer about the right product mix and placement of products, the company needed a technology that would enable the category management, marketing and sales teams to provide retailers with these insights.

A recent fortune.com article reports that the Walmart U.S. CEO acknowledges some progress, but says there is still more work to be done.

IRI, Kline to Provide Expanded OTC Coverage

Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.