Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase.
Campbell Soup Co., Camden, New Jersey. President and chief executive officer Denise Morrison has been elected as co-chair of the Consumer Goods Forum (CGF) board of directors.
Starbucks, Walmart, CVS, Walgreens and Target, and more come together to create the nations largest employer-led coalition to hire 100,000 opportunity youth.
NutriFusion, a provider of natural nutrition and phytonutrient products for food manufacturers, announces an agreement with Amazing Grains, a Canadian cereal supplier. Incorporating NutriFusion's flagship product, GrandFusion will allow Amazing Grains to provide their nutrition enhanced products to food processors throughout North America adding natural nutrients to a wide variety of finished food products.
A new survey finds 54% of consumers who have shopped for groceries online in the previous year had increased the amount of grocery shopping they do online by an average of 29%.
Holographic Display creates the illusion of a floating advertisement, and can be seen in the aisle, expecting to allow brands to break through the clutter.
Clorox Co., Oakland, California. The board of directors has appointed George Harad as independent chair of the board, and Jeffrey Noddle as chair of the management development and compensation committee.
