The complexity of ecosystem partners is placing unprecedented demands on IT infrastructure, ones extreme enough that old architectures and patchworks of systems can’t keep up. Learn more.
Get a look at top emerging brands being innovative through technology, whether that's via consumer engagement, product innovation, operations, and more.
A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs like Unilever and L'Oréal are strengthening their REX frameworks, synergizing competing channels and influences, and ultimately delivering more seamless consumer experiences.
The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level.
A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.
Consumer behavior is changing rapidly, but their methods and preferred channels for engaging can vary wildly. Learn from Channan Sawhney, director of global e-commerce at Johnson & Johnson Consumer Health, about these differences and where retailers are investing to meet new needs.
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods companies to publicly announce use for the much-buzzed-about technology.
Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results.
