Manufacturer

Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation
Kellogg Company will soon have a new chief information officer of North America Cereal Co., tapping Bill Rex as part of the brand’s business segmentation strategy. With Rex’s appointment, along with several others recently named, this completes the North America Cereal Co. leadership team. Learn more.
L'Oréal Invests in Beauty Tech of the Future With New Research and Innovation Center
L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024. Get the details.

How AB InBev Is Tightening Its Grip on Pricing With Analytics

The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.
The Pride of the Consumer Goods Industry: Innovation

What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.
Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM

There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.
How PepsiCo Is Growing E-commerce Profitability

PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability.
Mars & Yum! Brands Get Closer to Customers With Spatial Analytics

Learn by example from leading CG companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.
Goya Marks First Strong DTC Push With Online Store

Goya Foods is celebrating Hispanic Heritage Month by launching its own online store where consumers can order products and have them shipped to their homes. Learn about the company's "first real DTC effort."
Tech Transformation Podcast: Newell Brands’ Sigrist and AWS’ Honaman On Data-Driven Customer Service

We dig into some of the biggest consumer behavior changes that are impacting customer service operations today, and learn about some of the technologies that are most important to brands and retailers to meet these new needs.
Tech Transformation Video: Data-Driven Customer Service With Newell Brands and AWS

Learn learn how consumer behavior changes are impacting customer service operations today, and how brands are working with their retail partners to navigate them.

Kellogg Names Bill Rex CIO of North America Cereal Amid Business Separation

L'Oréal Invests in Beauty Tech of the Future With New Research and Innovation Center

How AB InBev Is Tightening Its Grip on Pricing With Analytics

The Pride of the Consumer Goods Industry: Innovation

Reckitt and Gogo SqueeZ Marketing Leaders Break Down the Science of Loyalty at CGSM

How PepsiCo Is Growing E-commerce Profitability

Mars & Yum! Brands Get Closer to Customers With Spatial Analytics

Goya Marks First Strong DTC Push With Online Store

Tech Transformation Podcast: Newell Brands’ Sigrist and AWS’ Honaman On Data-Driven Customer Service

Tech Transformation Video: Data-Driven Customer Service With Newell Brands and AWS