Tapping Brand GrowthWhen it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics. Shredding the Paper TrailAcross the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. Enterprise: In Through the Out Door P&G turns to IBM outsourcing to focus on its core businesses. Keep It Clean Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. SMB Market: Switching Gears Cannondale steers toward improved forecasts and customer service. Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands Supply Chain: Under One Roof VF Corp. nears its goal of creating a unified supply chain management infrastructure. First Previous 862 863 864 865 866 Next Last
