Manufacturer

Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs.

With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.

The Crayola brand owner draws on Siebel to brighten trade promotions.

Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day.

Cheez-It Gets a New Twist

Pavlov famously used dogs to illustrate his theory of operant conditioning, associating a ringing bell with a tasty treat so that his pooches eventually started drooling at the sound of a bell, even without a treat as a payoff.

The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors."

The words "technology" and "new" are rarely far from one another in articles about supply chain technology.