Manufacturer

According to AMR Research, trade funds investments can account for 15 percent of a consumer goods (CG) company's revenue, and the total spent on advertising, marketing and promotions by CG companies is an estimated $250 billion annually.

In an effort to get closer to its customers, optimize its supply chain and become a low-cost supplier, Diageo North America tapped into a collaborative planning, forecasting and replenishment (CPFR) program with its distributors.

In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.

Are Mergers Good or Bad for the Consumer Goods Industry?

The New York-based footwear company, Deer Stags Inc., touts a reputation for comfort, durability and value reaching back to 1929.

If your mandate plate isn't full enough, don't fret.

Not too long ago, coffee only came in one flavor.

Attendees visit the exhibit floor at the National Retail Federation 93rd Annual Convention and Expo in New York City January 12, 2004.