Manufacturer

Nike and Apple collaborate to revolutionize the runner experience with the Nike+iPod sport kit

Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.

Sorrento breaks down silos to build one view of trade spend

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

What's driving CEO turnover in the consumer goods market?

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.

Kimberly-Clark, Kraft, Hershey and Others Share Product and Process Innovation Strategies

U.S. companies will increase their ERP budgets by 11.3 percent in 2007, says AMR Research's newly released the "Enterprise Resource Planning Spending Report, 2006-2007."