Skip to main content

Manufacturer

  • Unilever Boosts Brand Awareness

    In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

  • Anheuser-Busch Buys Rolling Rock for $82 Million

    Anheuser-Busch purchased the Rolling Rock brands and recipes from InBev USA, the U.S. subsidiary of Belgian-based InBev, for $82 million.

  • Masterfoods Returns to Roots

    Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions.

  • First Edition

    Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month.

  • Value Added

    Outsourcing lets Kimberly-Clark
    focus on customers/consumers

  • A Perfect Fit

    Levi's and Accenture collaborate for winning HR outsourcing engagement

  • Ahead of the Curve

    Texas Instruments E&PS bypasses early RFID protocols and dives head first into Gen 2

  • A Helping Hand

    How outsourcing helps consumer goods firms focus on core competencies
X
This ad will auto-close in 10 seconds