Manufacturer

The successful private-label business of Staples Inc. dates back to the 1990s.

ConAgra Foods drives effective pricing and promotions with flexible CRM tools

With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results.

To achieve significant inventory reduction goals and improve supply chain performance, Unilever taps SmartOps Multistage Inventory Planning & Optimization (MIPO) solution in North America.

Many of the 137 companies that sought to meet RFID mandates started small in 2004, allocating much lower budgets to the effort than the $2 million to $3 million some analysts had predicted.

Understanding the ins and outs of the current Marketing Resource Management landscape

Litehouse Foods boosts fill rates, cuts inventory and gains visibility

Product development strategies open the door to widespread business opportunities