Manufacturer

LEDgen shaves 20 days off the supply chain cycle to deliver lights in time for Christmas

One of the largest CG companies undertakes re-branding through Web site revamp

Coca-Cola Co. unveiled its Far Coast brand of premium brewed beverages to an awaiting Toronto marketplace in September 2006.

After an 18-month effort, Sara Lee Corp. completed the tax-free spinoff of apparel company Hanesbrands Inc. to its shareholders in September 2006.

Kara Romanow sits down with Lisbeth Valther Pallesen, executive vice president, community, education & direct division for the LEGO Group.

Energizer and Office Furniture USA (a division of Chordus) -- two $5 billion-and-under consumer goods firms -- are positioning their respective companies to truly leverage technology judiciously.

Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.

General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.