Manufacturer

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

Anheuser-Busch purchased the Rolling Rock brands and recipes from InBev USA, the U.S. subsidiary of Belgian-based InBev, for $82 million.

Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions.

Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month.

As part of a broad initiative to change the way it develops new products, Electrolux selects Sopheon Accolade as its innovation process and product portfolio management solution.

Hasbro taps Vision Chain Inc.'s enterprise software platform to support the replenishment decisions surrounding the sale of its toys and games at multiple retail chains in the United States and internationally.

Goodyear is using the Psion Teklogix 7535 with RD7950 UHF RFID Reader, along with a software application from CTI, to track and manage its tires at all three NASCAR top series in 2006, including the Nextel Cup Series, Busch Series and Craftsman Truck Series.

DIAGEO-Guinness USA decided it was time for change and gave the traditional Guinness packaging a contemporary new look, which debuted on Guinness Draught cans and bottles last month.