Manufacturer

Integrated sales management gives Organic Valley an edge in organics market

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Consumer goods companies must develop breakthrough strategies for grow

Panasonic achieves tier 1 status with retail channel partners.

Nike and Apple collaborate to revolutionize the runner experience with the Nike+iPod sport kit

Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.

Sorrento breaks down silos to build one view of trade spend

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.