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Smart Balance Appoints Sales and Marketing Agency
Smart Balance, manufacturer of Smart Balance buttery spreads, popcorn, oils, cooking sprays, peanut butter, mayonnaise and cheese products, and Earth Balance butter spreads and shortening, appoints Acosta as its sales and marketing agency in the United States. -
Masco Facilitates New Product Innovation
Masco, a manufacturer of home improvement and building products, is using a software application from Centric Software to capture new product ideas and guide contributions through a standard process that is specifically designed to filter out the best ideas and identify ideas worthy of patenting.